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SOUTHWIRE INTRODUCES REVOLUTIONARY
LOW-VOLTAGE LIGHTING SYSTEM
(Carrollton, GA - January 30, 2007) - The first low voltage wall lighting system based on the patented FlatWire technology has been introduced by Southwire, North America's leading manufacturer of electrical wire and cable. The FlatWire Ready® lighting system includes a wide range of decorator-style sconces and complete Add-A-LightT installation kits.
The award-winning FlatWire technology is an ultra-thin wire that allows the new low voltage lighting fixtures to be mounted anywhere on walls or ceilings and connected to an electrical outlet without drilling holes, pulling electrical wires or using extension cords. Unlike conventional "round" wire, FlatWire when finished using standard concealing and painting techniques creates a virtually invisible installation. The FlatWire Ready® system is UL-listed, safe, easy and quick for a professional to install.
Nearly 30 different FlatWire Ready® lighting sconces are now available in a wide variety of decorator finishes and styles ranging from traditional to contemporary. Each FlatWire Ready® Add-A-LightT Low Voltage Kit accommodates up to two fixtures and includes connectors, a wall plate, transformer, spray adhesive, mesh tape and 25 feet of low voltage FlatWire. The sconce fixtures use a 12 volt, 20-watt halogen bulb, which uses less energy than a 60-watt incandescent bulb but still gives about the same usable light output. Purchases can be made at www.flatwiretv.com or call 888-FLATWIRE for volume orders.
The introduction of the Invisible Wire SolutionT has made it possible to install devices anywhere with a non-invasive, low-cost-per-foot alternative to cutting holes in walls to run new wires, locate new outlets or the aesthetic compromise of exposed wiring. For builders and professional installers, FlatWire Ready solutions are ideal for redecorating projects or last-minute homeowner changes in new construction and ever-changing hospitality and commercial spaces.
"These FlatWire Ready® lighting sconces and installation kits make it easier and more affordable than ever to add lighting safely and creatively, without having to compromise designs to accommodate existing wiring and outlets or the time-consuming challenges of an in-wall rewire," said Robb Sexton, the inventor and president of Southwire's FlatWire Technologies Division. "FlatWire is a revolutionizing technology that lets us take control of the interior spaces and surfaces where we live, work and play, making life more efficient, comfortable and enjoyable."
Adds Sexton, "FlatWire makes installation easier and faster for professionals who must work within the limits of existing wiring systems or accommodate last minute changes from customers. Many homeowners today are adding offices or home theatres and want flat screen televisions and other new devices installed on walls or ceilings. FlatWire makes it easy to satisfy these customer needs in less time and at lower cost."
Today's lifestyles rely on a growing number of devices requiring a wire connection, including lighting, flat panel televisions, home theaters, computers, gaming and more. Yet the layout of existing wire systems often makes it difficult to adapt rooms to new equipment without expensive in-wall rewiring or leaving unattractive cords exposed. Now the introduction of paper-thin FlatWire has made it possible to locate and connect devices where desired.
New FlatWire Ready® low voltage lighting is the first new product line introduced by Southwire since it acquired DeCorp Inc., developer of the first FlatWire products, in 2005. The acquisition was part of Southwire's ongoing efforts to provide customers with innovative new wiring solutions. Southwire already offers other FlatWire Ready® products, including wire and interconnects that can be used in a variety of low voltage lighting, audio, video, voice and data applications. Future applications for other wiring products are in development. |